Get found on Google, and recommended by AI.
More people now ask ChatGPT, Perplexity or Google’s AI Overviews before they click a single link. We audit your site for what search engines and AI crawlers actually read, then fix it in your site’s code and content, so more of the right people find you and get in touch.
What do SEO and GEO actually mean?
SEO (search engine optimization) helps Google and Bing find, understand and rank your pages. GEO (generative engine optimization) helps AI assistants understand your business well enough to mention it in their answers. Both rest on the same foundation: four questions every page has to pass.
Can they reach it?
Search engines and AI crawlers have to be allowed in, find every important page through links and a sitemap, and load it without errors.
Can they understand it?
One clear topic per page, headings in a logical outline, and structured data (schema) that says plainly who you are, what you offer and where.
Do they believe it?
Real names, real credentials, consistent business details across the web, and genuine reviews. Google and AI tools both favour sources they can verify.
Can they answer with it?
Clear, specific answers to the questions your customers actually ask, written so a search snippet or an AI answer can lift them directly.
Good SEO is the foundation of GEO. Most AI search tools pull from a search index and favour pages that already rank, so there’s no AI shortcut that skips the basics.
Your customers are asking in more places than Google.
Search used to mean ten blue links. Now an answer often appears before anyone clicks, assembled from the sites a search engine or AI tool trusts most. If your site isn’t one of them, you’re not in the answer.
Being cited in an AI answer is earned the same way a good ranking is. Anyone selling guaranteed placement in ChatGPT is selling something they don’t control.
Google and Bing
Still where most people start, and the index many AI tools draw on. Rankings depend on whether your pages can be crawled, whether they clearly match what someone searched for, and whether other sites and reviews back you up.
AI Overviews in Google
Google now shows AI-written summaries above many results, with links to the pages they drew from. Being one of those linked sources keeps you visible even when fewer people scroll.
ChatGPT, Claude, Perplexity and Gemini
Assistants answer questions like “who can fix my WordPress site?” by searching the web and summarizing what they find. Each runs its own crawlers, and some hosts and firewalls block them by default without the site owner knowing.
What it means for you
Every one of these rewards the same thing: a fast, well-structured site with clear, specific, trustworthy content. Fix that once and it pays off everywhere people search.
10 SEO mistakes we find on most small-business sites
Most of these are invisible when you look at your site in a browser. They show up in the code, which is exactly what search engines and AI crawlers read.
Headings used for looks, not structure
We often find pages with no H1, several H1s, or headings that jump from H1 to H4 because that size looked right. Headings are the outline crawlers use to understand a page: one H1 that says what the page is about, then H2s and H3s in order. Style them with CSS, not by picking a different level.
Missing or duplicate page titles
Every page needs a unique title and meta description that says what it offers and where. “Home”, or the same title on twenty pages, wastes the most visible line in search results.
Blocking crawlers by accident
WordPress’s “discourage search engines” box left ticked after launch, a stray noindex tag, a robots.txt rule copied from a staging site, or a firewall that turns AI crawlers away. One setting can hide an entire site.
No structured data
Schema markup tells machines your business name, location, services, prices and FAQs in a format they don’t have to guess at. Without it, you’re relying on a crawler to interpret your design.
One page trying to cover everything
A single “Services” page listing eight services rarely ranks for any of them. Each core service, and each area you serve, deserves its own page with a clear focus.
Images with no alt text, or huge files
Alt text tells search engines what an image shows, and an uncompressed 5MB photo slows the whole page. Both are quick wins we fix on almost every audit.
Slow pages on phones
Google ranks the mobile version of your site, and Core Web Vitals measure how quickly it loads and settles. Heavy themes, sliders and plugin bloat are the usual culprits.
Lost rankings after a redesign
When URLs change without redirects, the rankings those pages earned disappear and visitors hit 404 errors. We map old URLs to new ones and fix broken links so nothing is lost.
Inconsistent business details
A different phone number, address or business name on your site, your Google Business Profile and directory listings makes you harder to trust, and harder for AI tools to identify with confidence.
Important content hidden from crawlers
Text baked into images, key details that only live in PDFs, and content that only loads through JavaScript can be missed. Many AI crawlers don’t run scripts at all, so if it matters, it should be plain text on the page.
Why an SEO plugin alone won’t get you found
SEO plugins are useful, and we set one up on every site. But a green light in a plugin only checks the page you’re editing against a keyword. It can’t fix your theme, your site’s structure or your content.
What doesn’t work
- Keyword stuffing. Repeating a phrase until it reads unnaturally looks like spam to Google and to people.
- Mass-produced AI pages. Hundreds of thin, near-identical pages break Google’s spam policies and rarely get cited.
- Buying links or “guaranteed rankings”. Nobody controls Google’s results, and paid link schemes can get a site penalized.
- Install and forget. Search changes and so do your competitors; a plugin score isn’t a strategy.
What actually works
- Fixing the structure: headings, titles, internal links and schema, in your theme and templates so every page benefits.
- Testing what crawlers really see, including whether AI bots can reach you, not just what a plugin reports.
- Content that answers your customers’ real questions, written with someone who knows your business.
- Measuring results in Google Search Console and your analytics, then re-checking as the site changes.
In 2024 Google added “scaled content abuse” to its spam policies, aimed at sites that publish large volumes of low-value pages, however they’re produced. Helpful, specific content written for people is still what ranks and gets cited.
We find what’s holding you back, then fix it properly.
We work on WordPress sites we built and sites we didn’t. Everything we recommend, from structured data to AI crawler access, we’ve already done on our own site.
Audit
We check your site the way search engines and AI bots see it: headings, titles, schema, speed, indexing and crawler access, plus your Google Search Console data if you have it.
Fix
We fix issues where they live: theme templates, page builder settings, SEO plugin configuration, redirects and structured data. Where content needs it, we rewrite titles and key copy too.
Keep it visible
We check the results in Search Console once the changes settle, and can keep watching as part of ongoing care, so a plugin update or a new page doesn’t quietly undo the work.
We can’t promise a #1 ranking or a mention in ChatGPT, and no honest provider can. What we can promise is a site that search engines and AI tools can reach, read and trust, which is what every one of them rewards.
SEO & AI search, answered
The questions small businesses ask us most.
SEO helps your pages rank in search results. GEO (sometimes called AEO, answer engine optimization) helps AI assistants understand your business and cite it in their answers. They overlap heavily: the same crawlable, well-structured, trustworthy site does well at both.
Technical fixes, like unblocking crawlers or correcting page titles, can show up within weeks once Google re-crawls the pages. Ranking for competitive searches usually takes a few months of consistent work. We’ll tell you plainly what to expect for your site.
That’s your call. Blocking AI training crawlers keeps your content out of future AI models; blocking AI search crawlers keeps you out of AI answers. Most businesses that want leads should allow the search ones. We’ll show you which bots can reach your site now and set it up the way you choose.
It’s a proposed standard that gives AI tools a plain-text summary of your site. It’s quick to add and we can set one up, but none of the major AI search tools has confirmed it affects their answers, so treat it as a nice extra rather than a fix.
Yes. We review what’s there first, then fix within your existing theme, builder and SEO plugin wherever we can, rather than rebuilding.
Either. Most sites start with a one-off audit and fixes. After that, you can keep publishing with our recommendations, or have us keep an eye on things as part of ongoing care.
Find out what’s holding your site back.
Send us your URL and we’ll tell you plainly what an audit would cover and what it costs. No jargon, no ranking guarantees.