Client
YAO Company
Case Study · eCommerce
A wholesale platform built for practitioners, not just shoppers.
YAO Company supplies Yin-care's herbal wash and Asian cosmology-based wellness products to practitioners and wholesalers. The site needed to function as a login-gated wholesale portal, separate from their consumer-facing retail brand.
The Challenge
YAO Company needed a wholesale-only ordering system — complete with account dashboards, order history, and CEU course access for practitioners — that stayed clearly separate from their consumer retail site, Yin-care, without duplicating the brand experience.
The Approach
PowerUp built a login-gated wholesale storefront with its own account dashboard, order history, and a dedicated CEU course and webinar library for practitioners, cross-linked cleanly to the consumer-facing Yin-care retail site.
What We Built
A wholesale portal built to serve practitioners without duplicating the retail brand.
Login-gated wholesale storefront
A separate ordering experience built specifically for practitioners and wholesalers.
Account dashboard & order history
Self-service order tracking without a phone call.
CEU courses & webinar library
Continuing education content built directly into the wholesale portal.
Cross-linked retail brand
Clean handoff to the consumer-facing Yin-care site for retail shoppers.
The Result
I have been working with Jonah West and PowerUp for over ten years. I have built 5 different websites with Jonah and also utilize his hosting services. I cannot tell you what a joy it is to work with Jonah and PowerUp. Websites are always needing maintenance and to know that I can get in touch with the team quickly to get any issues sorted out is absolutely huge. Their fees are incredibly reasonably priced. We have also used his services for migrating business email accounts that have been quite complicated and he has handled it all smoothly and efficiently. Jonah is super personable and I have enjoyed the time we work together, which is kind of hard to say about someone that you are working with on IT/website issues. Big props! One other thing I love is that recently, I have brought some projects to Jonah where I have worked out some of it using AI and Jonah is well versed in how to utilize AI to save us time and money on his own time and also in implementing ideas I have created and brought to him. I am attempting to get in as much technical detail in this recommendation that I can; however, I want to be sure whoever this lands with recognizes how valuable he is and how I really can't imagine doing these projects with out him. He and PowerUp are truly wonderful!
Margaret Jacobson · Business Owner
Selling to both practitioners and consumers?
We build separate storefronts that stay on-brand without duplicating your work.