Client
Yin-care
Case Study · eCommerce
A women's wellness brand's storefront, built to hold product, coaching, and a podcast together.
Yin-care offers a Traditional Chinese Medicine-based herbal wash alongside coaching and a podcast focused on women's health. The site needed to sell product directly while giving equal weight to the brand's coaching and content offerings.
The Challenge
Yin-care is more than a single product — it’s a flagship herbal wash alongside private coaching, courses, an affiliate shop, and a podcast, all built around a specific health philosophy. The site needed a storefront that sold the flagship product clearly, while still making room for the brand’s coaching and content offerings to feel equally central, not like an afterthought.
The Approach
PowerUp built a WooCommerce storefront centered on the flagship Herbal Wash, with dedicated sections for private coaching, courses, an affiliate ‘Stuff We Love’ shop, and an embedded podcast — so the brand’s product and its philosophy share the homepage rather than competing for it.
What We Built
A storefront that gives product and philosophy equal footing.
WooCommerce storefront
A clean product catalog centered on the brand's flagship Herbal Wash.
Coaching & course pages
Dedicated space for one-on-one coaching and courses alongside the product line.
Affiliate shop section
A curated 'Stuff We Love' storefront for complementary products.
Embedded podcast & blog
Ongoing content built to support the brand's health philosophy between purchases.
The Result
I have been working with Jonah West and PowerUp for over ten years. I have built 5 different websites with Jonah and also utilize his hosting services. I cannot tell you what a joy it is to work with Jonah and PowerUp. Websites are always needing maintenance and to know that I can get in touch with the team quickly to get any issues sorted out is absolutely huge. Their fees are incredibly reasonably priced. We have also used his services for migrating business email accounts that have been quite complicated and he has handled it all smoothly and efficiently. Jonah is super personable and I have enjoyed the time we work together, which is kind of hard to say about someone that you are working with on IT/website issues. Big props! One other thing I love is that recently, I have brought some projects to Jonah where I have worked out some of it using AI and Jonah is well versed in how to utilize AI to save us time and money on his own time and also in implementing ideas I have created and brought to him. I am attempting to get in as much technical detail in this recommendation that I can; however, I want to be sure whoever this lands with recognizes how valuable he is and how I really can't imagine doing these projects with out him. He and PowerUp are truly wonderful!
Margaret Jacobson · Business Owner
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